We are dedicated to providing the highest quality fitness experience for our members. In order to do so, our team is dedicated to being in line with the following core values:

We are a group of people who are committed to the cultivation of positive relationships within 305 and also our local, national and global communities through the avenue of health and fitness. 

We commit to quality in every aspect of our business. The quality of our coaches is second to none.


Transparency in everything we do, including pricing, programming and day to day operations.

Less is More

We believe strongly in a fundamental approach to fitness. Learn the basics, master them. Then and only then progress to more advanced movement. 

Members are the life-source, the heart of 305. Without them, 305 does not exist. We are dedicated to putting our members at the very center of everything we do and are committed to improving the quality of life, health and well-being of our members.

Live the Code
At all 305 locations, staff must embody and live a fitness lifestyle. This includes commitment to exercise, clean diet and healthy lifestyle choices.

Regardless of background, race, ethnicity or sexual orientation, we respect everyone equally. 

People of all levels train with us. Whether you are a first timer or an experienced athlete, we have the skills and tools to adapt our programs to fit your needs. As a member, your safety is our first concern. You will never be asked to do something you’re not comfortable with. 


You choose to invest your time with us, we promise to invest our time, energy and resources into you. 

Positive Mental Attitude
Regardless of the situation, display a positive attitude. Don’t just display it, embody and own it. 

Be Humble
No member of our team is greater than the whole.